"Oh," he replied, "I didn't get it." And neither did the other people who proofread and reviewed it in layout. He told me to keep it, but today I got the final changes back and his comment was that after further review and discussion, in which 50% of the people involved THOUGHT IT WAS A TYPO for "world" and didn't get the reference/pun at all, he was requesting to change it completely to "A one-touch approach".
I have a visceral reaction to dumbing down for the lowest common denominator. I get that things should be easy to understand, and that you want people to actually READ your content, and not just skim it, but gah. I don't know if I'm more offended that people thought it was a typo...meaning that they didn't realize it was a WORD or annoyed that they didn't get the joke. Wouldn't you hope that if someone saw that, and didn't know that word, they would look it up? Seems like too often that's too much work for most people. And frankly, much of the time, the people it is too much work for are much younger than me. Kids these days. Get off my lawn, etc.
Although, not MY kids*...since they've been drilled since childhood to look things up or ask someone if they don't know what a word means and often beat me to Google. *pats self on back and whispers "Good job, mom"*
I know that in order, as Jim Jeffries says in his viral Gun Control comedy sketch, to keep society moving, we have to play to the slowest 1%. But that seems so BACKWARDS. Why shouldn't they keep up? Why should progress slow or regress because some people can't get up to speed? Especially when it comes to vocabulary...definitions are a click away. It's just not that hard.
And another thing. Strangely, or maybe not so strangely, it's also something that peeved me from my American colleagues. In our monthly partner newsletters, we provide links to all of our latest case studies from around the world that were published during the previous month. Some of our countries/regions, but most reliably the US, request to have all the case studies removed that aren't "valid", by which they mean, aren't from their own country/region.
To me, this means that people who get that newsletter, from that particular region, live in a bubble. They miss out on great success stories and relevant, interesting projects around the world, if they only see the 1 or 2 that happened to be from end customers in their own country. All of our case studies are published in English, plus the native language of the country they are from, so there's not even the excuse that they aren't valid because they're in a foreign language. And it's not just case studies. It's everywhere. Everything is tailored to YOU. You only see the things that are already related to something about you. Talk about helping to promote insularity. Who cares what happens or what's going on elsewhere in the world...we only want to see content that is from OUR PEOPLE. *rolls eyes*
And this is from the perspective of someone who doesn't daily swim in the flood of political bullshit, infighting, fake news and alternate facts that seems to make up most of America's broadcasting. It upsets me and makes me sad, when I see this kind of insidious small stuff that caters to the trend of ignorance and isolationism that has led to so much of what I think is wrong with this world.
GAH. Wow, this post went south quickly.
Reading recommendation (thanks to John Swinburn and Chuck Sigars)...if you haven't already read it, pick up or download a copy of The World Without Us by Alan Weisman. Engrossing, engaging, thought-provoking, horrifying, and heart-rending. It's at the top of my Books You Must Read List along with Anthony Doerr's All The Light We Cannot See and The Immortal Life of Henrietta Lacks by Rebecca Skloot (there are others).
NOTE: while writing this post, I stopped to check spelling on several words and one surname, and find two sources and relevant links. Granted, I'm sitting at a computer, but nowadays we carry computers in our hands, constantly. There's no excuse for willful ignorance.
*I believe that children are our future. Teach them well and let them lead the way.** Dammit.